I'm a creative marketer with over 14 years of professional experience, currently based out of Toronto, Canada. With my experience in graphic design, photography, and marketing communications, and my educational background in mechanical engineering, I am able to act as a bridge between engineers, product managers, and sales leaders to develop creative campaign strategies.
In addition to my current experience, I have worked as a freelancer for startups and on in-house corporate marketing teams covering both B2B / B2C channels.
My objective is to help you create clear and effective communications with strong visual aids, and to equip companies with marketing tools that drive awareness, consideration, and ultimately, conversions.
Let’s connect to see how we can work together.
“Shiyamdev Sritharan is one of the most talented, thoughtful, and creative individuals I’ve had the pleasure of working with. His ability to articulate complex technical details, craft compelling product messaging, and manage large-scale product launches is exceptional. He brings a rare combination of vision and execution, and his work at Autodesk University is a prime example of his leadership. Beyond his professional skills, Shiyamdev is a humble, caring colleague who is deeply respected across teams. Any organization would be fortunate to have him.”
“Over the last three years, I had the pleasure of working with Shiyamdev for customer success stories and content. He has a unique combination of impressive skills. At any time, he can pivot from providing very thoughtful suggestions to high-level strategy that makes an impact with a targeted audience. I always appreciate his positive, “can-do” attitude—all with a mindful approach of prioritizing what is most important and attention to even the most tactical details to ensure success and meet deadlines. One of his superpowers is combining incredible marketing ideas with a technical background and understanding the customer. It’s a rare quality where a marketer can have that deep expertise on both sides. Shiyamdev is the one you want on your team to drive success, and I hope to have the opportunity to work with him again.”
“Shiyamdev transformed our instore presence across the Canadian B2B Lighting market in 2018.”
“Shiyamdev is highly creative and a very easy-going person to work with ... With his unique experience and background, he has produced various marketing documents for me that has received astounding feedback, from our groups in the US to our end user customers.”
Awards & Recognitions
2019 EFC Marketing Award
Integrated Marketing
2019 Signify Global Marketing Award
Professional Channel Marketing
2019 Signify Global Marketing Award
Consumer Channel Marketing
2018 EFC Marketing Award
Merchandising & Display
2018 Signify Global Marketing Award
Professional Channel Marketing
2018 Signify Global Marketing Award
Consumer Channel Marketing
2014 Type Directors Club Commission
Poster for TDC60 Exhibition @ Humber College
Education
2008–2012 / UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY
MECHANICAL ENGINEERING (B.ENG HONS)
2013–2015 / HUMBER COLLEGE
GRAPHIC DESIGN
Proficiencies
Marketing
Product Marketing: Including AI messaging, SaaS for AEC professionals
Digital Display Ads / OOH / Email Campaigns
Project Management
Social Media Management
Tradeshows / Experiential / Brand Activations
Design / Content Creation
Branding & Identity
Commercial Photography
Merchandising / POP / Packaging Design
Page Layout & Typography
Video Production / Editing
Technical Report Writing
3D CAD Modeling / Drafting
Software / Platforms
Adobe Creative Cloud (InDesign, Photoshop, Illustrator, XD, Lightroom, Premiere Pro, After Effects)
CAD Tools (Autodesk AutoCAD / Siemens NX)
Project Management Tools (Asana / Notion / Airtable / Wrike)
Google Suite (Analytics / Business Profiles / Maps)
No-Code Website Tools (Squarespace / Webflow / Shopify)
Video Platforms (Vimeo / YouTube / Wistia)
Front End Development
UI / UX Design
HTML / CSS